UX/UI DESIGN
Dentsu Internship
Overview
This project involved a comprehensive redesign of a digital platform for a leading global drinking brand. The goal was to enhance the user experience and create a visually cohesive interface that aligns with the brand’s identity
My Role
UI Design
Design Systems
Prototyping
UX Design
My Team
Gabriella Ramirez
Associate Design Director
UX Designers
Duration
2 months
Tools
Figma
The Problem 🤔
Key areas within the event management platform were outdated, featuring inconsistent UI and lacking essential features. This made it challenging for users to navigate and utilize the platform effectively.
The Solution 💡
I focused on redesigning specific areas of the platform, enhancing the UI with a more cohesive design and adding new features to improve functionality.
Summary
During my time at Dentsu, I had the opportunity to contribute to an ongoing project focused on enhancing an event management platform. I worked on redesigning key areas of the platform, collaborating closely with my manager to ensure the new UI was not only visually cohesive but also functional. This involved exploring various design iterations, incorporating best practices from UX designers, and developing prototypes that were presented to stakeholders. The project also provided me with the chance to learn about complex design systems, including aspects like color accessibility and button components. Although the project is still in progress, my work has laid the foundation for a more user-friendly experience within the platform.
Want to view the full case study?
This page is password-protected for confidentiality. If you need access, please feel free to contact me!
Takeaways
Collaboration is essential
Working closely with my manager and the UX team, it was vital to ensure seamless communication across all stages of the design process. This collaboration was key to refining our ideas and aligning them with stakeholder expectations.Iteration is key to innovation
By exploring multiple design iterations, I learned the importance of revisiting and refining concepts. This iterative process allowed us to experiment with different features and functionalities, leading to a more polished final product.Design with purpose
Every design decision was made with the user and business goals in mind. I focused on creating a functional, visually appealing platform that met the needs of the stakeholders and enhanced the user experience, all while contributing to the creation of a consistent and accessible design system.